Don't Forget The Floorplan

"...This is an apartment I could be interested in, let's see the floor plan. Oh well, there is none. What do they not want me to know? Maybe the rooms are very small? I don't have time for this, next apartment...".

It's very important to have a floor plan for every apartment advertised. Many buyers will simply skip an ad because they can't get the information they need. Omitting a floor plan is a mistake new agents and for sale by owners make.

This can be hand drawn if necessary but critical that it have reasonably accurate dimensions so a buyer can begin to understand what the space is actually like. All ad components are an opportunity to show appealing aspects of the product. One good example is the floorplan below highlighting the unique shape of the bedroom - definitely different from it's competition:



Effective ads strike a balance between a level of accuracy and appeal.